Jimmys Vegan Cookies
I really enjoyed working on this project. Jimmy’s Vegan Cookies is a vegan that was established in the Windy City of Chicago! Jimmy’s Vegan is a passion product that was fueled by the want for good healthy food in the inner cities of Chicago. Jimmy found a way to fulfill his longing for healthy sugar free treats by baking vegan cookies. And before long, he was selling out at local markets and trade shows in Chicago. Today, Jimmy’s Vegan cookies are sold in Fresh Markets and Whole Food Stores nationwide.
Enter Liqpix. Jimmy approached Liqpix to help take his existing branding to the next level. We incorporated his existing sketched version of himself into the new typography for Jimmy’s Vegan Cookies. Then we began working on the new snack size cookie packaging and box inserts.
I also included a version that was not chosen at the bottom. We played with, “It Don’t Taste Vegan!,” the common phrase that Jimmy often heard once people tasted his vegan cookies. I thought it was perfect, that phrase embodied what vegans thought of the cookie and at the same time it was a bold enough statement to entice non-vegans.