Featured font of the week: Lot

The thing about fonts, its one of the first things that we see when we look at an ad or a website, so be sure to make it a good one. Make it a font that is going to help communicate your message. From time to time I will feature fonts that I like to use on projects or just like to have fun with. LOT is one of those fonts for me.

I like using this font for websites that are more on the playful side.  And yes it looks great with such sharply contrasting colors as black and white, but it also looks great with a more playful primary color scheme. Try mixing it with fun vectors or high saturated imagery. Sites that I think this font are good for would be: skate boarding website, an urban youth based website, or maybe an e-commerce website for caps or tees.

 

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