Liqpix.com » Corporate

Modus Sell Sheets

Jaimi — Tue, 17 Jul 2012 03:55:02 +0000

Modus is an eDiscovery company that ensures their clients can always access their data to make critical decisions on every project. Liqpix was responsible for the visual design direction and implementation for 3 of their new sell sheets. I took the word doc given to me and created a clean layout using the right imagery, fonts, colors and a good balance of white space to create the timeless branded design that they were looking for.

Under Armour Print Design

Jaimi — Tue, 17 Jul 2012 03:35:46 +0000

Under Armour was looking for design inspiration for the launch of their upcoming clothing line. They felt that their current campaign was not edgy enough, nor was it capturing the essence of their objectives. I was given a layout of their photo shoot and was tasked with not only choosing the images but also manipulating the images to capture and represent that strong, driven, competitive, female athlete.

This project was perfect for me. I was a female, scholarship volleyball player in college that was driven and ridiculously competitive! I know what driven looks like and I know what competitive feels like. So for me, going through the images and choosing the photos that represented that strong, driven, competitive woman was easy.

Here are a select few of images that were chosen, cropped and finished.

One important thing to note, in addition to being a female athlete, I am also an avid fan of Under Armour and have worn their clothing for years. So aside from choosing the images that captured the competitive, driven female athlete, I was also looking for how the clothing presented itself in the images.

How does the clothing fit? How does it fall on a woman’s curves, how does it look when you sweat, what are the details on the clothing, are the clothes shiny or matte and how does that affect one’s perception of the clothing?

Sometimes cropping out the models face was necessary to accentuate the presence of the clothing which was really the star of some of these photos…

Once the photos were chosen and cropped, the next task was how to bring in a bit of an edge to the photos. For me, the trick was to introduce the smallest amount of change to the image with the greatest amount of impact to the experience of the image…

Image cropped and finished:

then refinished, adding a bit more of an edge…

Under Armour Sports Underwear Spread

Jaimi — Tue, 17 Jul 2012 03:24:13 +0000

Under Armour was looking for design inspiration for the launch of their upcoming underwear line. They were looking to create a spread that captured the alluring side of the athletic woman. I was given a layout of their photo shoot and was tasked with not only choosing the images but also manipulating the images to capture the sexy side of the athletic woman. Here are a select few of images that were chosen, cropped and finished with sample text…

Celebrity Email Campaign

Jaimi — Sun, 17 Jun 2012 03:27:22 +0000

Liqpix was commissioned to create an email campaign for Iman’s upcoming show on TV One as well as her new make-up line Luxury Radiance. I started working on this project with two things in mind, the perfect picture of Iman and the idea of elements, earth tones and textures. After working with a few drafts, I came up with my favorite version of the make up campaign.

Atlantic Records One-Sheets

Jaimi — Sat, 16 Jun 2012 04:28:47 +0000

Atlantic Records commissioned Liqpix to create one-sheets for a few of their artists. I received a word doc with each of the artists accomplishments and decided to turn each of their one-sheets into mock magazine covers appropriate to their genera of music. My two favorite turned out to be Musiq SoulChild and Trey Songz.

JamCard Calling Card Design

Jaimi — Sat, 16 Jun 2012 04:24:54 +0000

A friend contacted me and asked how I could change the design of the existing JamCard Calling card. Here is what I came up with. I thought the original version was shallow and hated the fonts. Using a much more dramatic image and cleaner fonts, I came up with a memorable, timeless design for the new JamCard.

Brazilian Rum Print Ad

Jaimi — Wed, 13 Jun 2012 04:34:37 +0000

I was commissioned to create a print ad for Seagram’s Brazilian Rum. I wanted to make the rum the center of attention while keeping the copy simply with a clean font.