Email marketing has become so main stream. Everyone has an online newsletter but I think only a handful of companies are actually using them well. Everyone has a junk mailbox where literally thousands of email newsletters that you arbitrarily subscribe to are inundated with online newsletters. I skim through most a best, but these…these I cant let go of. These four companies always seem to create online newsletters that manage to not only catch but keep my attention with their design and layout.
Three things to remember when putting together your own email marketing: (1) Good imagery, (2) plenty of white space, and (3) few words! Next time you are putting together your own company email newsletter, please consider these three things! It can make the difference between your newsletter being read or being trashed!